基于体验经济视角下旅游景区体验性项目设置研究——以河源旅游景区为例

摘要

通过时河源14个景区内体验性项目的调查,发现河源景区内体验性项目较多,体验类型齐全,但存在主题性不强、缺乏文化底蕴、专业服务水平较低3方面问题.从而指出景区体验性项目设计应遵循的3个原则,即主题性原则、挑战性原则、文化差异性原则.%Through investigation of experimental program in fourteen sightseeing areas in Heyuan, many and full experimental programs in Heyuan sightseeing area are found out. But there are three problems such as not strong theme, culture shortage and low professional service level. Thus, sightseeing experiment program design should follow theme principle, challenge principle and culture difference principle.