农产品品牌建设中政府扶持政策研究

摘要

The functions and implementation channels of the supportive policies in the brand construction process of agricultural products were analyzed, then through case study, several issues we should pay attention to during the implementation process of government supportive policies were presented, firstly, various supportive policies should be coordinated to improve the management level; secondly, the brand products should be carefully selected; thirdly, the supervision of brand agricultural products quality should be stressed.%分析了政府扶持政策在农产品品牌建设过程中所起的作用和实施途径,并通过临安市政府扶持的具体案例,阐述了政府扶持政策运用中应注意的一些问题,一是各项扶持政策应统筹协调,不断加强管理水平；二是慎重选择创牌产品；三是重点抓好品牌农产品质量监管工作.