Based on the regional culture of Hunan Province, taking leisure agriculture as the research object, this paper studied the applica-tion of Huxiang culture in leisure agriculture in Hunan.Through the refinement of the design elements of Huxiang culture,this paper proposed leisure agriculture design concept and business model with Huxiang regional and cultural features.%立足于湖湘地域文化,以休闲观光农业为研究对象,探讨湖南休闲观光农业中湖湘文化的应用.通过对湖湘文化的设计元素进行提炼,提出了以湖湘地域文化为特色的休闲观光农业设计理念和经营模式.
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