From the perspective of sustainable development to build PEST -SWOT model;using PEST to analyze the macro environment of green enterprises and light green enterprises in China to practice green marketing concept;identifying the opportunities,threats,strengths and weaknesses;according to the combination of SO, WO, ST and WT, the strategy of growth strategy, twist strategy, diversification strategy and defensive strategy are respectively implemented.It is believed that the actively developing green economy be helpful to speed up the formation of the industrial structure,growth mode, consumption mode that all can save resources and protect the natural ecological environment,is help-ful to build a resource-conserving and environment-friendly society and promote the harmonious development of human and nature.%从可持续发展视角切入构建PEST-SWOT模型;运用PEST分析我国深绿色企业、轻度绿色企业践行绿色营销理念所处宏观环境;识别其面临的机会、威胁、优势、劣势,并根据SO、WO、ST、WT组合建议分别实施增长型战略、扭转型战略、多元化战略与防御型战略.认为积极发展绿色经济既利于加快形成节约资源与保护自然生态环境产业结构、增长方式、消费方式;又利于建设资源节约型、环境友好型社会,促进人与自然和谐发展.
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