新媒体环境下农产品质量安全风险交流策略分析

摘要

分析了新媒体环境下农产品质量安全风险交流的意义及存在问题,并在此基础上提出了农产品质量安全风险交流的策略建议,包括合理应用新媒体、构建统一交流平台、加强媒介素养、完善农产品质量安全风险交流机制.%The significance and the existing problems of the risk communication of quality and safety of agricultural products under the new media environment were analyzed. On this basis, the strategic recommendations for risk communication of quality and safety of agricultural products were put forward,including the rational application of new media,the establishment of unified communication platform,the enhance-ment of media literacy and the improvement of risk communication mechanism for quality and safety of agricultural products.