河南省农业电子商务模式分析及选择研究

摘要

The thesis is based on the traditional classification of E-Commerce mode,combined with the specific situation of agriculture in Henan Province,and summarizes four kinds of agricultural e-commerce modes, includingF2I2B,F2M2C,F2C,O2O. According to the selection of these four modes,the feasibilityof the mode is analyzed in terms of the subject and object of transaction,the maturity of the mode is analyzed in terms of the trading platform and trading environment of transaction.%本文在传统电子商务模式分类的基础上，结合河南省农业具体情况，总结出了F2I2B、F2M2C、F2C、O2O四种农业电子商务模式，并针对这四种模式的选择问题，从交易主体与交易对象方面分析模式的适用度，从交易平台与交易环境方面分析模式的成熟度。