An exploratory study of Australian agribusiness organisations and their selection of e-business models for conducting B2B e-commerce

摘要

The increasing importance and complexity of selecting appropriate e-business models has seen the need to develop a framework to assist businesses in this process. Through depth interviews and case studies, this paper explores the behaviour of Australian agribusiness organisations in their choice of e-business models for conducting B2B e-commerce. The results show that the choice of model is a complex multi-stage process.