移动互联网的发展已经进入到一个新的阶段，电信运营商面临传统业务被移动互联网应用替代的现实、增量不增收的威胁、传统业务模式被OTT逐步替代的挑战。通过分析移动互联网市场、移动互联网经营特点、移动互联网各层面的特点以及未来OTT产业融合趋势，并进一步结合电信运营企业的特点，提出电信运营商应该转变创新模式、实践开放式创新、实施商业模式创新、与生态系统其他物种友好协同、建立合理的利润分配模式、优化组织结构等策略。%Mobile Internet has entered a new stage of development and impacted on business model of traditional communications industry. Traditional business is replaced by mobile Internet application, the quantity-income scissor expands, traditional business model has been gradual y replaced by OTT. Through the analysis of mobile interned market, the mobile operation and management characteristic, the future development trend of OTT, and combined with features of telecom operators, this paper proposes that telecommunication operation business should transform innovation pattern, practice open innovation, implement business model innovation, have a good cooperation with other species of the ecological system, establish reasonable proift distribution model, optimize the organizational structure.
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