高校校园文化活动品牌培育的实践与思考--以“大连职院读书季”系列活动为例

摘要

To nurture and organize rich and colorful cultural activities is the main content of college campus culture construction. All kinds of campus cultural activities should be scientifically planned, legitimately organized, effectively managed and energetically innovated ted. Meanwhile it is necessary to develop campus cultural activity brands with distinct features, rich contents and abundant accumulation. Taking a case study of the reading season of Dalian vocational&technical college, campus cultural activity brands orientation is analyzed and the strategies and suggestions are proposed in the thesis.%培育和构建丰富多彩的文化活动是高校校园文化建设的主要内容。高校应科学规划、合理整合、有效管理和积极创新各类校园文化活动，培育特色鲜明、底蕴深厚、积累丰富的校园文化活动品牌。本文以“大连职院读书季”为例，分析了校园文化活动品牌的定位、培育途径，提出发展建议。