产品服务系统中价格、质量竞争下的最优决策

摘要

Based on the fact that , in product service systems ( PSS ) , products have dual properties of physics and service , which influences the revenue of an enterprise through pricing strategy .The demand function and revenue model are constructed by considering the three factors simultaneously .First, the problem of finding the maximum profit by determining the price , product quality level , and service quality level is analyzed and solved .Then, the influence of price sensitive factor , the product quality sensitive factor, and the service quality sensitive factor to the revenue model is discussed .The results show that an enterprise should adjust the most sensitive factors to obtain the maximum benefit .%针对产品服务系统具有实物产品和服务的双重属性，并与价格一起影响企业收益的问题，建立了同时考虑这3个因素的顾客需求函数和系统收益模型。首先，证明了使收益最大化的价格、产品质量和服务质量的最优解的存在。其次，分析了价格、产品质量、服务质量的敏感系数对收益的影响，结果表明：企业应通过优先调整顾客最敏感的因素来获得最大收益。