2009年我国实施的“摩托车下乡”政策拉动了农村居民对摩托车的消费。鉴于农村地区居民收入较低，摩托车的不同定价会影响销售吗？基于2007-2012年71家摩托车企业的面板数据，使用倍差法来评估“摩托车下乡”政策对不同定价的摩托车企业销售的影响差异性。研究发现，定价较低的摩托车企业在政策实施后销售量的增加大于定价较高的企业。这说明农村居民较为偏好满足基本需求的低定价产品。%Motorcycle’s Xiaxiang in 2009 promotes the consumption of rural residents on motorcycles. In view of the relatively low income of rural residents,has the price of motorcycle impacted the sales?This paper uses 2007-2012 panel data of 71 motorcycle enterprises to study the influence of Motorcycle’s Xiaxiang on en-terprises with different prices by DID method. The results show that the increase of sales of motorcycle enter-prises with lower price is larger than that with higher price. It implies that the rural residents prefer the prod-ucts with lower price which meet their basic demand.
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