企业技术多元化战略与竞争优势关系

摘要

In the context of new competition paradigm based on knowledge and learning,more and more people have recognized the important management value of technological diversification for enterprises to gain sustained competitive advantage.The concept and motivation of technological diversification are elaborated,and then the relationship among technological diversification and prod-ucts diversification, enterprise competitive advantages is reviewed from the empirical research. And the future direction of related research are proposed in the end.%在基于知识与学习的新竞争范式下，技术多元化作为一类促进企业创新发展的新型技术战略，具有重要的管理价值。技术多元化被证明对企业提高产品创新能力、构筑持续竞争优势具有基础性作用。文章从技术多元化的内涵与动因出发，对技术多元化与产品多元化、技术多元化与企业竞争优势的关系以及实证情况进行了述评，并对未来的研究方向提出了建议。