基于STP战略的湖南莽山旅游景区市场营销策略研究

摘要

According to STP-based strategic theory, using questionnaires,the article analysed Mang Mountain tourist market, and on this basis, made market segmentation, and made market positioning by proposing key development leisure projects and focusing on cultivating traveling by car.%文章基于STP战略理论，采用问卷调查的方式，对莽山客源市场进行分析，并在此基础上进行市场细分，提出重点开发休闲度假项目和着力培育自驾游的市场定位。