数据挖掘在客户关系管理中的应用

摘要

Customer relationship need to carry on the management to play the greatest role,for enterprises to create greater wealth.But in order to facilitate the enterprises to get the treasure also need a tool,the data mining technology.The data mining method we use customer relationship,is the theme of this paper.Because of the author in Chinese communication enterprises working for 5 years,so the binding to the actual work,combined with his own experience to my company＇s customer relationship using data mining technology to make a simple analysis.%客户关系需要进行管理才能发挥出最大的作用,为企业创造更大的财富。但是为了便于企业得到这笔财富还需要一种工具,那就是数据挖掘技术。将数据挖掘的方法用到我们的客户关系分析与管理中,就是文章的主旨。结合工作实际经验,对客户关系用数据挖掘技术做一个简单的分析。