在微信背景下高校运动队管理方式创新的研究

摘要

随着微信等新媒体的迅速兴起，微信崭新的功能特点为高校运动队管理方式的创新提供了重要的基础。通过长期的工作实践，对微信在加强运动员之间的联系、加强教练员与队员之间的交流、扩大队伍影响力等方面给运动队管理方式带来的改变进行了研究和总结。同时也重视了微信在管理方式应用中的不足，并针对信息繁杂与价值缺失、信息更新不及时等问题提出了积极的应对策略。%With the rapid rise of new media, the new features of micro message have provided an important basis for the innovation of the management style of university sports teams. Through the working practice, the micro message brought changes to the management team in strengthening the communication between the athletes each other, between the athlete and trainer, in expand influence of the ranks. At the same time pay attention to the problems in the management of micro message in the application, and puts forward the positive coping strategies to solve the problem of information complexity, lack of value, and not updated in a timely manner.