Territory cultural landscape is one of the basic resources for tourism development, and to condense and present the characteristics of territory cultural landscape is an important source for tourism area planning and design. The paper takes Tea horse ancient town in Lincang of Yunnan as an example, analyzes and summarizes the characteristics of territory cultural landscape in Tea horse road through the perspectives of material cultural landscape and non-material cultural landscape, then it proposes the strategies of design and planning of Tea horse ancient town.%特定的地域文化景观是旅游开发所依托的重要资源之一,而对地域文化景观特征的提取与呈现是旅游区规划设计中的重要思路.该文以云南临沧茶马古镇规划设计为例,从物质文化景观与非物质文化景观两个层面入手,对茶马古道文化景观的特征进行了分析与解读,并结合临沧当地的自然人文条件,形成了临沧茶马古镇旅游区的规划设计策略.
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