西部入境旅游典型省份客源市场结构演变对比分析--以陕西、云南、四川为例

摘要

The geographic concentration index,the preference scale,and the market competition state index were used to analyze the rules of the evolvement of structure of inbound tourism market in Yunnan,Shaanxi,Sichuan Provinces,by selecting 2001 to 2012 statistics related to inbound tourism about the three provinces. Results show that the“reversed pareto principle”characteristics of inbound tourism market of the three provinces,are different from the“pareto principle”features of the inbound tourism market of China’s eastern coastal cities,meaning that their tourism markets mainly consists of foreign tourists,supplemented by tourists from Hongkong,Macau and Taiwan;The gradation of the structure of inbound tourism market has distinct levels ,assuming the steady development trend;The difference of the preference countries and the four markets of BCG matrix between these three provinces are notable,which has a close correlation with the tourism policy,tourism resources characteristics and geographical location and other factors of the three provinces.%选取2001—2012年相关入境旅游统计数据，运用地理集中指数、亲景度、竞争态等指标定量分析陕西、云南、四川3个省份入境客源市场结构演变的规律。研究表明：陕、云、川三省的入境客源市场呈现明显的“倒二八”结构，即与东部沿海城市客源市场的“二八”结构相反，表现为以外国游客为主，港澳台游客为辅；三省入境客源市场结构层次分明，呈现稳定均衡发展的态势；陕、云、川三省的亲景客源国及波士顿矩阵4类市场均有明显的差异性，这与三省的旅游政策法规、旅游资源特性及地理区位等因素有密切的相关性。