At present, the competition of enterprise's comprehensive strength has been transferred from actual life to network without border limit.The competition levels in the same industry are the issues for enterprises need to consider.Therefore, enterprises should grasp the needs of consumer groups and development direction of enterprises in the operation to ensure the improvement of marketing capability, customer service capability and product supply capacity, so as to promote the effective, stable and progressive development of enterprises, and help enterprises have a position under the market economy conditions.%目前企业综合实力的竞争已经从实际生活中转移到网络上,这里的斗争没有硝烟,没有国界限制,企业需要考虑的仅仅是企业自身综合实力在同行业之中的竞争能力和竞争水平.因此,企业在运营时需要把握消费群的需求和企业的发展方向,保证企业营销能力、客户服务能力、产品供应能力等不断提高,促进企业的有效、平稳、向上发展,帮助企业赢得市场经济条件下国际化环境中的攻坚战.
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