河南省休闲农业发展中信息不对称的现状与对策

摘要

Information asymmetric had effect on trade turnover and profit in the market economy activities to a great extent.Main features of leisure agriculture information asymmetry in Henan were analyzed. Countermeasures as the construction of core database, comprehensive demonstration by internet,the promotion of e-commerce system construction,and the construction of effective feedback mechanisms for leisure agriculture,etc.were proposed in the article.%信息不对称在很大程度上影响市场经济活动中交易的成交量和收益。从河南省休闲农业市场信息不对称问题入手，分析了其主要表现，并提出了构建休闲农业核心数据库、利用网站全面展示休闲农业、推进休闲农业电子商务体系建设和建立有效的休闲农业反馈机制等对策建议。