互联网时代包容性创业企业商业模式构建机制研究

摘要

本文探讨了互联网时代包容性创业企业的商业模式构成要素,构建了包容性创业企业的商业模式,系统揭示了互联网时代金字塔底层(BOP)市场中价值创造、传递与分享的互动机制,并以“淘宝村”为案例,分析了互联网时代包容性创业企业的商业模式,为其理论构建提供了新的认知和启示.研究成果为拟进入和正在进入BOP市场的包容性创业企业提供了商业模式设计、完善和改进的方向和途径;同时,为提高包容性创业企业的成功率提供理论参考和决策建议.%This paper explores the elements in the business model for inclusive entrepreneurial enterprises in the internet age,constructs a new business model for inclusive entrepreneurial enterprises,and reveals the interactive mechanism for value creation,transmission and sharing in the Bottom of the Pyramid market (BOP).Inclusive entrepreneurial business model in the internet era is applied to "Taobao village" to provide new understanding and inspiration for the model's theoretical construction.The research results reveal the design directions necessary to improve inclusive entrepreneurship business models in the BOP market.This paper provides a comprehensive theoretical background as well as decision-making suggestions to increase the success rate of inclusive business enterprises in the internet age.