林业类核心期刊微信公众号的运营现状及优化建议

摘要

The operation status of WeChat official account of forestry core journals was investigated from the basic information,the service platform and the message push.This paper summarized the current ex-isting problems and put forward corresponding optimization suggestions of WeChat official account,inclu-ding fully understanding the important role in the field of academic journal publishing,improving the bas-ic information,strengthening the service function construction,attaching importance to the message push quality and establishing the professional operation team.%对林业类核心期刊微信公众号的基本资料、服务平台、消息推送等方面的运营现状进行调查分析,总结这些微信公众号存在的问题,并提出相应的优化建议:充分认识微信公众号在学术期刊出版领域的作用;完善微信公众号的基本资料;加强微信公众号服务功能建设;重视微信公众号的消息推送质量;建立专业的微信公众号运营团队.