浅析民族文化差异对民族地区营销的影响及应对措施--以延边朝鲜族自治州为例

摘要

随着我国市场经济的深入发展，越来越多的企业进行跨民族文化营销，以增加市场占有率。阐述文化与市场营销之间的有机联系，并以延边朝鲜族自治州为例，分析了民族文化差异对市场营销的影响，提出企业在营销活动中面对民族文化差异应实现营销人才的本地化，融入目标市场民族文化，适度规避民族文化差异，以文化力引导消费。%Withthein-depthdevelopmentofmarketeconomy,moreandmoreenterprisesinChinacarryouttrans-cultural marketingtoincreasemarketshare.Thisarticleexplainstheorganiclinkbetweencultureandmarketingmanagement,andin-troducesacaseofYanbianKoreanState,analyzestheinfluenceofculturaldifferencesinmarketingmanagement,enterprisesfa-cingculturaldifferencesinmarketingactivitiesshouldimplementmarketingtalentlocalization,integrateintothenationalcul-tureofthetargetmarket,moderatetoavoidculturaldifferences,guideconsumptionwithaculturalforce.