餐饮企业微信营销存在的问题及对策研究

摘要

At this stage the WeChat marketing of catering enterprises is more and more important,but there are also many problems,suchas WeChat marketing is too simple,lack of strategic awareness,lowdegree of consumer attention,lack of marketing talents,etc.To solve the seproblems,combining with the status quo of catering enterprises WeChat marketing,this paper put for ward too ptimize the WeChat marketing mix,streng then the consciousness of WeChat marketing strategy,attract consumer attention,develop potential customers,pay attention to cultivating talents.%现阶段微信营销对餐饮企业越来越重要,但是也存在着诸多的问题,如微信营销手段过于简单、缺乏战略意识、消费者关注度低、缺乏营销人才等.针对这些问题结合餐饮企业微信营销现状,提出了优化微信营销组合、增强微信营销战略意识、吸引消费者关注、开发潜在客户、注重培养微信营销人才等对策.