With the method of cluster sampling and the self-made questionnaire, the survey was conducted among 3 761 consumers chosen randomly from 11 cities of Shanxi province. The rate of understanding or rather understanding GMF a-mong the participants was less than 30%. Most of consumers were not sure that whether GMF was perfectly safe or not. 80%of consumers avoided consciously or didn't buy GMF when they were shopping. Internet was the main access to attain in-formation about GMF (28.8%) . The general knowledge level of GMF among customers in Shanxi province was low. There was a difference between knowledge level and practice among consumers in a real purchase, which was mainly in-fluenced by some factors, like price and information. Based on the analysis above, the government should enhance the pub-licity and education of GMF, starting from agricultural and biological basic knowledge, with different methods and through various paths to protect the right to the truth of customers, and correctly develop the relationship with mass media.%为了了解山西省消费者对转基因食品的认知、行为选择情况,采用整群随机抽样方法,对山西省11个地市3 761名消费者进行问卷调查.调查结果显示,山西省消费者对转基因食品了解或非常了解的消费者低于30%;大部分消费者对食用转基因食品是否安全不清楚;80%消费者在购买食品时会有意识避开或不购买转基因食品;网络是获得转基因食品有关信息的主要途径(28.8%).分析结果表明,山西省消费者对转基因食品的了解程度较低,在实际购买中消费者对转基因食品的认知情况与行为选择存在差异,主要受到价格、信息等因素影响.基于以上分析,建议有关职能部门应从普及农业、生物基础知识以及拓宽宣传知识面,多方位、多形式开展宣传工作,扩大公众参与度,保障消费者知情权,正确处理与媒体的关系等方面努力,提高公众认知.
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