我国企业多元化经营战略问题与对策

摘要

在全球化经济背景下,多元化经营是企业寻求未来发展的一条重要途径。但是只有当企业具有了核心竞争力,积累了一定的资金和剩余资源,且原有产业处于衰退期时,企业才可实施多元化战略。在企业实施多元化战略的过程中,企业不能忽视对核心竞争力的培育,并要在实施多元化后注重企业内部的整合。企业只有有了正确的认识和战略规划,才能在多元化发展的道路上获得成功。%Under the background of economic globalization,business diversification is an important path to explore enterprises＇future development.However,business diversification cannot be taken until one corporate get core competitiveness,has certain capital accumulation and extra resource,and the original industry is in the decline phase.During the process of carrying out business diversification,enterprises can not ignore the cultivation of core competitiveness,and should pay much attention to internal integration after implementing business diversification.Only if a corporate has the right understanding and strategic plan,significant success can be achieved in the process of diversification.