从“美女经济”看媒介女性形象的消费性

摘要

At present,the mass media wantonly exaggeration on the female image and distorted,has caused extremely bad influence. In or-der to cater to the public aesthetic taste,the feminine image in the propagation media is heavily symbolic. This is because the media in the commercial operation of market economy,the economy of attention to maximize the pursuit of economic interests;on the other hand,in the society of women is still in"the second sex"position,the media also on behalf of the patriarchal society in the perspective of the male sub-ject.%目前，大众媒体对女性形象大肆地夸饰和扭曲，已造成十分恶劣的影响。为迎合大众的审美趣味，女性形象在媒体的传播过程中被严重地符号化。这一方面是因为媒体在市场经济的商业化运作中，利用注意力经济最大化地追求经济利益；另一方面，在社会中女性仍然处于“第二性”地位，媒体的视角也代表了男权社会中的男性主体视角。