港澳台入皖旅游市场研究

摘要

The paper uses the analytic methods of preference scale,competition state and niche theory to analyze the individual characteristics of the Hongkong,Macau and Taiwan’s inbound tourism market in Anhui Province with the data from 2003 to 2012.The result shows:(1) Taiwan’s tourism demand into Anhui is very high,between the bull market and the star market,but the role of Anhui inbound tourism market is gradually reducing.(2) Hongkong’s tourism demand into Anhui is very low,but between the bull market and the star market,and the role of Anhui inbound tourism market is slowly improving.(3) Macao’s tourism demand into Anhui is very low, between the child market and thin-dog market,but the role of Anhui inbound tourism market is gradually improving.According to the variation characteristics of Hongkong,Macau and Taiwan,the paper puts forward the further development suggestions.%运用亲景度、竞争态以及生态位分析方法，对2003-2012年港澳台入皖旅游市场进行分析。研究表明：（1）台湾对入皖旅游需求偏好很高，处于金牛市场与明星市场之间，但对安徽入境旅游市场的作用正逐渐降低。（2）香港对入皖旅游的需求偏好很低，但处于金牛市场与明星市场之间，且对安徽入境旅游市场的作用正缓慢提高。（3）澳门对入皖旅游的需求偏好很低，处于幼童市场与瘦狗市场之间，但对安徽入境旅游市场的作用正逐渐提高。针对港澳台各市场的变化特征，提出进一步的开拓建议。