男性皮肤的特点以及男性化妆品

摘要

The market of male cosmetic began to mature. The increase of male cosmetic market mainly took advantage of the sustainable growth of emerging market. The features and the differences between the male skin and the female skin were related from the skin facade and the physiology. The developmental bottleneck of male cosmetic was pointed out. The specialized market of future male cosmetic was forecasted. The birth of male beauty as a new concept or a new lifestyle indicated a broad market which is undeveloped and urgently needed.%男性化妆品市场开始走向成熟。男性化妆品销售增长主要得益于在新兴市场销售的持续增长。从皮肤的外观及生理上论述了男性皮肤与女性皮肤的差异及特性,指出了男性化妆品的发展瓶颈。对未来男性化妆品这一特定的市场进行了预测。男性美容作为一种新观念或一种新的生活形态的诞生,蕴藏了一块亟待开发的广阔市场。