Consumers' Travel Behavior to Shopping Centers

摘要

Based on the questionnaire data,this study analyzes the characteristics of Wuhu citizens' travel behavior in shopping centers.The following conclusions are drawn:(1)the frequency of trips to shopping centers has a great correlation with consumersJ economic level and social status;(2)the time spent to purchase goods is positively correlated with the level of goods;(3)multipurpose shopping becomes the mainstream;(4)traffic becomes the primary factor for consumers to consider;(5)the availability of supermarkets and cinemas at shopping centers affect consumers'choice of shopping centers.