School of Economics and Management Harbin Institute of Technology at Weihai Shandong Weihai 264209 China;
School of Economics and Management Harbin Institute of Technology at Weihai Shandong Weihai 264209 China;
School of Economics and Management Harbin Institute of Technology at Weihai Shandong Weihai 264209 China;
School of Economics and Management Harbin Institute of Technology at Weihai Shandong Weihai 264209 China;
WeChat; Shopping Behavior; TAM Model; Consumer Innovativeness;