The strategic value evaluation ofphysical channels is the main purpose of thispaper.To interpret this value,we refine finance,location and competition dimensions.Atotal of 166 social high-star channels are selected as empirical samples.Practice showsthat all second-layer indicators can be quantified by information system or artificial collection.The weight of three first-layer indicatorscan be defined by correlation analysis.The valuecomprehensive ranking of the channels is clearbased on the first-layer and second-layer indicators.In the sample group in this study,theweight of location value is higher.The resultson channels' strategic value research may provide further insights on business value,servicevalue and other related fields.
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