将“战略管理”纳入设计教学课程体系--应用型设计类本科教学课程改革初探

摘要

在“设计”回到问题发现与问题解决的原点时，能够综合、整体的解决问题的设计团队构成及其工作的方式成为关注的焦点和设计教育学习的中心。目前在国内设计类院系中，设计课程的设置、教学方法等都与市场需求有一定脱节。随着设计与商业越来越紧密的结合，“战略管理”已成为设计师的工作中与设计调研策划、设计制作、成本控制、评估、提案等诸多环节紧密相关的组成部分。因此，将“战略管理”纳入课程体系，融入对设计的了解、表现、协调、提案等项目制教学整合中，是对设计类本科在“应用型”人才培养方向的提升。本文从设计专业本科教学的课程群设置构架、授课方式探索和课程实践等三个方面进行论述与举例说明。%When coming back to problem solving, the design team composition and work style can be integrated, and the overall problem solving way has become the focus of attention and design education. At present, in the domestic design, curriculum design and teaching methods are out of touch with the market demand. While combination of design and business are becoming closer, ‘strategic management’ has become a closely related part of designers work with design research planning, executing, cost control, evaluation, proposal and so on. Therefore, the "strategic management" is integrated into the curriculum, adding the understanding, coordination, performance of proposed project into teaching content, and it will improve the level of design undergraduate training. This paper will discuss this viewpoint from three aspects, which are undergraduate teaching curriculum framework, teaching exploration and practice courses.