The article analyzes the problems and reasons in the teaching course of 3ds Max of the Visual Communication Design and promotes a teaching reform caled“application-oriented first”in 3ds Max software courses. It should be implemented in three aspects: the teaching contents, teaching methods and classroom organization and only in this way can it be useful to the students.%分析视觉传达设计专业3ds Max软件教学存在的问题及其原因,提出以“应用导向为先”理念指导的3ds Max软件教学改革,从教学内容、教学方法和课堂组织三个方面具体实施,从而提升课堂教学效果,提高学生实际应用能力,增强学生的就业竞争力。
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