符号学视角下的设计作品创意分析--以亚历山大·麦昆（Alexander McQueen）时装设计为例

摘要

本文主要从符号学的视角解析亚历山大·麦昆设计作品符号化过程，以符号学理论为依据，从创意来源、创意形式、创意内涵三方面分析，挖掘设计师设计内涵及创意思维，希望符号学理论可以成为设计师设计过程中的一种分析方法，创造出文化意义更为深远的设计作品。%This article viewing from the perspective of semiotics, mainly analyzes the symbolic process of Alexander McQueen's design. In this paper ,the sources, the form of creativity and the originality connotation based on the semiotics theory were analyzed in order to excavate the connotation and creative thinking of design. The authors' intention is that semiotic theory can be an analysis method in the process of design to find out the profound cultural significance of design notation.