Growing consumer demand focuses on the spiritual needs and the individual demand for products. The article analyzed the individual demand and added the humanism design concept to further constraints. The article obtained the conclusion that the essence of design is the harmonious development of people and products and social based on meeting the individual needs of users.%日益增长的消费者需求在更加注重精神需求的同时,尤其看重产品个性化的需求。文章通过对个性化需求进行分析,并加入人本主义设计观对其进行进一步的约束,得出在满足用户的个性化需求的基础上,促进人与产品与社会的和谐发展才是设计的本质。
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