孔子学院标识设计随感

摘要

The World Chinese Conference logo and the Confucius Institute logo are both designed by following the philosophy of Precious Harmony and Golden Mean as the core idea and the Unity, Harmony, Cohesion and Sustainable Development as the direction. These concepts are the logo design ideas and approaches, as well as the connotation and denotation in the enrichment of the logo design of Confucius Institute.%　　以“贵和尚中”哲学理念为内核，以“团结、和谐、凝聚、可持续发展”的思想作指导，是世界汉语大会会标和孔子学院标识设计、创作的思路及门径，也是孔子学院标识丰富的内涵与外延。