The analysis of women's tuxedo,le smoking in advertisement

摘要

In the past,advertising a product is the last resort that one would takes. However,since the late 19 th century situation has changed dramatically. It is an effective way to increase sales and expand popularity. As a result,almost every manufacturer put great efforts into advertisement. It became more colorful and interesting with hidden meanings to be read and to sell product or ideology.There will be an advertisement,showing how advertisement express in essay. Two methodologies are adopted,Roland Barthes' mythologies,reading Images and Judith Williamson's decoding advertisement.