基于人类信任机制的移动电子商务信任评估方法

摘要

According to the characteristics of mobile e-commerce, after the analysis of the influence factors of customer's trust,an improved prediction model for trust in mobile e-commerce was built. Then .considering the human cognitive habits, a new mobile e-commerce trust evaluation index system was constructed. Finally, a improved prediction model for mobile e-commerce transaction trust based on improved gray was proposed and verified with rationality and effectiveness.%根据移动电子商务的特点,通过分析客户信任影响因素,给出了一种改进的移动电子商务信任预测流程；然后综合考虑人类心理认知习惯,构建了移动电子商务信任评价指标体系；在此基础上,提出了一种基于改进灰色预测的移动电子商务交易信任预测算法,并通过实例验证了算法的合理性和有效性.