消费者对农产品质量安全的关注度及管理策略

摘要

本文在疏理国内外相关理论研究文献的基础上，通过调查获得的数据，分析不同特征的消费者对农产品安全质量的关注状况，并提出了相应的管理策略，为加强农产品的质量安全管理及市场管理提供重要的依据，也利于进一步规范农产品的生产和流通，增强国内农产品的竞争力。%The quality and safety of agricultural products has attracted more and more attention of consumers and the whole societyased on the systematic review the domestic and foreign , the survey data analyze the agricultural productwhich pro-vides an important basis for the management of quality and safety of agricultural products and strengthen the management of the market, but also conducive to further regulat the production of agricultural product enhance competitiveness of agricultural products.