Looking forward to the new era, a new model of e-government with social media as the core-"all-media government" is coming out. All-media government, based on the principle of openness, participation and sharing, allows organizations and individuals to keep in touch with others in the process of sharing information. It has the characteristics of participation, openness, dialogue and community, which makes the multi-directional interaction between government and the public a reality. From the perspective of the composition, technology, external strategy and governance model of "all-media government", we need to promote it from the following six aspects: first, strengthening top-level strategic planning and improving the corresponding legal system; second, changing the role of the government to adapt to the new service model; third, choosing a mixed implementation plan based on the national conditions;fourth, establishing a unified and comprehensive management organization and overall management; It is to create a new image of the government and enhance public trust in the government. Sixth, it is to choose a dual technology strategy and attach importance to technological innovation.%展望新时代, 以社交媒体为核心的电子政府新模式——"全媒体政府"呼之欲出.全媒体政府以开放、参与和共享为原则, 允许组织和个人在分享信息的过程中与他人保持联系, 具有参与、开放、对话、社区等特征, 使政府与公众的多向互动成为现实.从"全媒体政府"的构成、技术、外部战略、治理模式等方面看, 需要从以下六个方面加以推进:强化顶层战略规划, 完善相应法律体系;转换政府角色, 适应新的服务模式;立足国情, 选择混合型实施方案;建立统一综合的管理机构, 统筹管理;塑造政府新形象, 增强公众对政府的信任;选择双重技术战略, 重视技术革新.
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