居民参与“互联网+回收”意愿的影响因素研究

摘要

Based on the theory of technology acceptance model (TAM) and other theories,this study proposes the model of influencing factors of residents' willingness of participating in "online collection",and uses the structural equation model to conduct an empirical analysis.The results show that the perceived usefulness,perceived usefulness,subjective norms and perceived benefits have a positive effect on the participating attitude,perceived ease of use and perceived risk have no significant effect,but perceived ease of use has indirect influence through perceived usefulness.Subjective norms and perceived benefits can directly or indirectly influence the residents' willingness of participating in "online collection".Perceived usefulness,perceived risk and perceived behavior control have no significant effect on the willingness of participating in "online collection",but perceived usefulness can promote through attitude.In addition,gender,ages,education,and income also have effect on relevant variables.%从居民用户角度出发,基于技术接受模型等理论,构建居民参与“互联网+回收”意愿的影响因素整合模型,并运用结构方程模型进行实证分析.研究结果表明:感知有用性、感知收益和主观规范对“互联网+回收”态度有正向影响,感知易用性和感知风险对其作用并不显著,但感知易用性可通过感知有用性对其产生间接影响;主观规范和感知收益直接或间接作用于“互联网+回收”意愿;感知有用性、感知风险和知觉行为控制无法直接影响居民参与“互联网+回收”意愿,但感知有用性可通过态度对其产生间接影响;性别、年龄、教育水平和收入等人口统计学变量对居民参与“互联网+回收”的态度和意愿均有显著影响.