构建了专用性投资、顾客价值共创与顾客价值间的关系模型,以184家阿里出口通客户为研究样本,采用结构方程和Bootstrap分析方法对理论假设进行了实证检验.研究发现,顾客价值共创的3个维度(信息共享、责任行为、人际互动)在专用性投资与顾客价值之间发挥部分多重中介作用;相对于其他两个变量,信息共享在专用性投资与顾客服务/产品价值间发挥更大的中介作用,而人际互动在专用性投资与顾客关系价值间发挥更大的中介作用.%This study builds up a conceptual model of the relationship among specific investment,customer value co creation and customer value in B2B,taking 184 ali,s export customers as the research samples.This study uses structural equation modeling and bootstrap analysis method to conduct an empirical test on the theoretical hypothesis.From the research results,it is found that the three dimensions of customer value cocreation,including information sharing,responsibility behavior and interpersonal interaction,play a part of multiple moderating role between specific investment and customer value;compared with the other two variables,information sharing plays a more important moderating role between specific investment and custorner service/product value,and interpersonal interaction plays a more important moderating role between specific investment and customer relationship value.
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