创新扩散理论在推广预防出生缺陷知识及技术中的应用

摘要

Determining the approach to spread the knowledge and technology for preventing birth defects using the diffusion of innovations theory.Identifying the target group,orientation messages and promotion guidelines based on related literature,laws and clinical epidemiology studies.Pathways integrating both inter-personal communication and IT have pushed the adoption percentage of innovative knowledge for preventing birth defects up from 0％ to 97 ％ in almost no time,helping the region ranking the first in China.The innovation diffusion model has caught attention of both the government and all the community.Prevention measures against birth defects are accepted community wide,while medical workers are regulated by law in their behaviors of mothers and children healthcare services to set a model for prevention of other diseases.%采用创新扩散理论,确立预防出生缺陷知识及技术推广模式,根据相关文献及法律制度、临床流行病学等研究结果,明确目标人群,提炼倡导讯息,提出并推广指导性意见,选择人际传播和信息技术相结合的途径,整合推广,使得预防出生缺陷知识创新采纳率从0％迅速提高到97％,名列全国前茅.通过应用创新扩散模式,引起了政府部门和社会各界的重视,广泛动员全社会自觉接受预防出生缺陷措施,依法规范了广大医务人员母婴保健服务行为,为其他疾病的防治提供了示范.