2011年江苏省烟草控制相关媒体监测信息分析

摘要

Objective To analyze tobacco control media coverage in mass media including newspapers and Internet in 2011 in Jiangsu Province, and explore mass media function in public health. Methods Tobacco control related news report and tobacco industry news were collected by a professional clipping house, and the clippings were analyzed by Excel. Results A total of 343 clippings were collected from 78 local media such as Yangtze Evening News, Modern Express. May and June were top two months for the media coverage. About 70% clippings were related to smoke-free environment, and half of them were positive report. Conclusion Mass media could be a bridge connecting between public health institutions and the public. The staffs of public health institutions should communicate with the media and make good use of media for tobacco control for improving health consciousness and health status of the public.%目的 分析2011年江苏省内报纸和互联网刊登烟草控制相关信息情况,探讨媒体在公共卫生领域的作用.方法 借助专业剪报机构收集并筛选江苏省报纸及互联网刊登的烟草控制相关信息,并进行统计分析.结果 2011年内共收集到江苏省内78家媒体报道的烟草控制相关信息343条,主要来源于<扬子晚报>、<现代快报>等知名媒体,信息发布主要集中在5～6月份,接近70%的信息主题为无烟环境,约50%为正面报道.结论 媒体是公共卫生机构与社会公众沟通的桥梁,卫生机构人员应及时跟踪媒体动向,掌握媒体报道,充分利用媒体进行控烟宣传,提高公众健康意识,促进公众健康.