“互联网+医疗”对医疗服务模式和医患关系的影响及应对分析

摘要

" Internet + Healthcare" has become a new trend for the development of medical field in China for satisfying the personalized needs in an information society.Based on analyzing the effect of " Internet + Healthcare" on the traditional healthcare service delivery and physician-patient relationship,we presented that,by using online healthcare services,the passive status of patients in the consultation can be improved,because they can be more accessible to medical information and participate in the clinical decision-making;the status of and the procedure of doctor-centered healthcare service delivery mode changing into patient-centered healthcare service delivery mode is quickened.Furthermore,we put forward the countermeasures for meeting the challenges in promoting the transformation of the healthcare service delivery mode by " Internet + Healthcare",such as doctors should update their thoughts about service delivery mode and actively participate in the transformation;traditional mode for training healthcare providers should be improved based on the new requirements and good online information environment should be built in order to ensure the quality of online healthcare services.%在现代社会信息化、患者需求个性化的时代背景下,“互联网+医疗”已成为我国医疗卫生领域发展的新方向.本文通过分析“互联网+医疗”对医疗服务模式和医患关系的影响,认为“互联网+医疗”可以打破医患之间信息不对称的壁垒,激发患者强大的医学潜能,并推动医疗服务模式从“以医生为主导”向“以患者为中心”转变.同时,就如何应对“互联网+医疗”在转变传统医疗服务模式过程中面临的挑战提出了建议,包括转变观念,激发医生的参与活力;顺应变化,改进医学人才教育;营造良好信息环境,确保网络医疗服务质量.