全媒体时代医院新闻宣传能力建设与应对策略

摘要

In today's era of the whole media,the hospital's image and propaganda ability has become one of the main building of the hospital now.Under the influence of the whole media age,the hospital image can reflect the situation of the hospital's medical environment,medical equipment and so on,therefore,carring on the good comprehensive propaganda to the hospital can protect the image of the hospital has a certain upgrade.Therefore,in the influence of the whole media era,we should continue to increase efforts to promote the hospital advocacy.In this paper,the author mainly explores the ability construction and countermeasures of hospital news publicity in the era of the whole media.%在现如今全媒体时代，医院形象与宣传能力成为现如今医院主要建设之一。在全媒体时代的影响下，医院形象能够反映出医院的医疗环境、医疗设备等情况，对医院进行全面、良好的宣传，能够保障医院形象有一定的提升。因此在全媒体时代的影响中，要不断加大力度对医院进行宣传，本文主要探究在全媒体时代下医院新闻宣传能力建设与应对措施。