体验经济视域下冬季传统体育资源的开发——以冰雪体育旅游为产业化开发平台

摘要

为了开创一条切合冬季传统体育自身特点、紧随时代潮流和赢得现实收益的产业化开发路径,采用文献资料法、田野调查法和现场访谈法,引入体验经济理论,获得了冬季传统体育传承历史和发展现状的第一手资料,寻求冬季传统体育资源开发的最佳切入口。冰雪体育旅游是冬季传统体育资源开发的有利平台,体验经济理论可以为冬季传统体育资源的产业化运作提供实践与理论支撑。提出了明确体验主题、重视体验品牌的建构、开发体验纪念品和营造体验氛围等冬季传统体育资源产业化开发的设计思路。%For carving out a industrialization way of fitting in with the characteristic of traditional winter sports,keeping pace with trend of the times and gaining the actual benefits,with the methods of documentary information,field investigation and participant interview,by using the theory of the experience economy,after obtaining the firsthand information about the inheritance history and current development of traditional winter sports,the paper tries to find out an optimal start of developing its resource.The ice-snow sports tourism is a favorable platform of developing the resource.The theory of experience economy may provide a industrialization support of developing the traditional winter sports resource in practice and theory.It suggests some design solutions of clarifying the experience topic,paying attention to the construction of experience brand,developing some experience souvenirs and making the experience atmosphere.