体育旅游具有鲜明的空间属性，是宏观性产品的一种，拥有多个构面，包含了政府、企业与消费者的多重互动。作为强调消费者与企业共创价值的理论体系，价值共创理论包含了消费者体验逻辑和服务主导逻辑两个研究视角，对审视体育旅游体验创新和服务平台建设有重要的启迪。事实上，要清除当前体育旅游的弊端，既要推进“以提升体育体验价值为核心的内容创新及其他辅助体验的创新”，也要推进“基础设施建设与服务平台化创新”。除此之外，还要结合消费者和企业的互动，以及企业和政府的互动，利用DART 模型的分析框架，对体育旅游管理模式开展创新，藉此推动体育旅游的可持续创新。%Sports tourism has distinct spatial properties ,it is a kind of megaproducts ,and has many profiles ,including multiple interactions between government ,enterprises and consumers . As the emphasis on theory system of consumers and enterprises to co‐create value ,value co‐creation theory includes two research aspsects of consumer experience and service dominant logic ,it has important inspiration to view sports tourism experience innovation and service plat‐form construction .In fact ,to clear the current problems of sports tourism ,we should not only promote the core content innovation and auxiliary experience innovation in enhancing sports ex‐perience value ,but also improve the platform for infrastructure construction and service innova‐tion .In addition ,combination with the consumers and enterprises interation ,enterprises and government interaction ,using the framework of DART model ,we should carry out the innova‐tion of sports tourism management model ,in order to promote the sustainable innovation of sports tourism .
展开▼
