PROBLEM TO BE SOLVED: To support processing of a product by participants in co-creation activities, and to reduce a decrease in incentive of an object person of processing to participate in the co-creation activities.;SOLUTION: An information processing apparatus 201 which urges processing in a community in which the participants process the product includes an acquisition part 52 for experience of being processed that acquires a degree of experience that the object person of processing who made products has his or her products processed by processing persons; an allowable influence degree calculation part 60 which calculates a degree of influence, on which the object person of processing has when having his or her product processed, at which no incentive to participate in the community for the object person of processing is decreased based upon the degree of experience of the object person of processing acquired by the acquisition part 52 for the experience of being processed; and an urging information presentation part 56 which presents urging information for urging the processing persons to process the product of the object person of processing to the processing person based upon the degree of influence calculated by the allowable influence degree calculation part 60.;COPYRIGHT: (C)2012,JPO&INPIT
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