In connection with the problem that it is difficult to obtain considerable income because of developing automotive lightweight technology unreasonably.A cost model based on load-cost-benefits is presented.the economic assessment of the adoption of lightweight technology is given as a vehicle body for example.the development of lightweight technology need to consider the cost is proposed.A balance strategy is presented by discussing different strategies which enterprises develop lightweight technology.The result show that the equilibrium strategies can make car companies develop lightweight technology reasonably according to their circumstance.%针对汽车企业没有合理发展轻量化技术,难以得到较为可观的收益的问题.本文建立了载荷、成本、收益之间的成本模型,以整车车身为例,对轻量化技术的采用进行经济性评估,提出发展轻量化技术需要考虑成本.通过对不同企业发展轻量化技术的策略的博弈分析,提出了发展轻量化技术的均衡策略.结果表明,该均衡策略能使不同汽车企业针对自身情况合理选择发展轻量化技术.
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